Books-Marketing

* E-Marketing (International Edition), by Judy Strauss, Adel El-Ansary and Raymond Frost, Pearson-Prentice Hall, 2006, 4th edition, ISBN: 0-13-196902-1
* Strategic Internet Marketing, by Dann and Dann, 2nd Edition, Wiley, 2004, ISBN: 0-470-80427-0
* International E-Business Marketing, by Fletcher, Bell and McNaughton, THOMSON, 2004, ISBN: 1-86152-945-7
* Internet Marketing: Foundations and Applications, 2nd Edition, by Carolyn Siegel, Houghton Mifflin Company, 2006, ISBN:0-618-51999-8
* Internet Marketing: building advantage in a networked economy, by Rafi Mohammed, Robert Fisher, Bernard Jaworski and Aileen Cahill, McGraw-Hill /Irwin, 2002, ISBN:0-07-251022-6.
* Internet Marketing – Strategy, Implementation and Practice, 3rd Edition, by Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer, 2006, Prentice Hall-Financial Times (Pearson Education), ISBN: 0-273-69405-7.
* Customer Relationship Management – Concepts and Tools, by Francis Buttle, Elsevier, 2004, ISBN: 0 7506 5502 X
* Customer Relationship Management – Perspectives from the Marketplace, by Knox, Maklan, Payne, Peppard and Ryals, Butterworth and Heinemann, 2003, ISBN: 0 7506 5677 8
* Handbook of CRM – Achieving Excellence in Customer Management, by A. Payne, Elsevier, Butterworth and Heinemann 2006, ISBN: 0-7506-6437-1
* Customer Relationship Management – Integrating Marketing Strategy and Information Technology, by Zikmund, McLeod and Gilbert, Wiley, 2003, ISBN: 0-471-27137-3
* Turban, E., Lee, J.K., King, D., McKay, J. and Marshall, P. (2008) Electronic Commerce 2008: A Managerial Perspective, Fifth Edition, Pearson - Prentice Hall, ISBN: 0-13-2243318
* Farhoomand A. & Lovelock P., (2001). Global eCommerce: text and cases, Prentice Hall.
* Buttle, F. (2004). Customer Relationship Management: Concepts and Tools, Elsevier.
* Doukidis, G. and Vrechopoulos, A. (Eds). (2005). Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain, Springer-Verlag.