Sections

Basics and Planning
Basics of Marketing
Market Planning

Inbound Marketing
Marketing Research (tools & methods to examine markets, their needs, competitors, etc.)
Competitive Analysis
Pricing
Positioning (including writing your positioning statement)
Naming and Branding

Outbound Marketing
Advertising and Promotions
Public and Media Relations
Sales
Customer Service
Customer Satisfaction
Social Networking

Protecting Ownership of Your Products/Services
Intellectual Property

Evaluating Your Marketing Efforts
Measuring Results of Advertising
7 Ways to Evaluate Your Marketing Program
Planning and Evaluating Internet Marketing Program
Measuring the Effectiveness of Your Advertising