In a discussion with a colleague we began to talk about the importance of the way a company treats their employees and how it affects how they then treat the company's clients. He has seen the truth of this principle in the company that he works for and today that company is experiencing ultimate success.
This conversation reminded me of an article I wrote during an epiphany moment called Internal Branding. Truth is marketing starts from the inside out. It' important to realize that if you try to start on the outside first your endeavor will fail. Branding is not only skin deep it starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. It's important to get your employees involved and behind your brand.
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